In the second quarter of 2025, Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%
Apple’s market share in the U.S. fell from 56% to 49%, while Samsung’s share surged from 23% to 31%
As much as they come up with reasons of why this happened, the reasons given don’t make sense to me. It’s not like there’s anything new to Samsung having a wide range of devices (from cheap to expensive) and iPhones changing little from one version to the next.
I’d guess the reason is something else, like an unusual deal or promo going on etc.
For example, the main reason iPhones got a huge market share in Japan is because in the old times they used to be cheap because of a deal between Apple and a carrier there (SoftBank).
Much of Samsung’s second-quarter improvement hinged on its more affordable Galaxy A series, like the Galaxy A36.
Seems like a pointless article/story. Apple still has a very dominant position whilst relying solely on the expensive end of the market to drive its total numbers. In other words, regardless of whether Samsung’s total presence is improving thanks to increasing sales of lower priced devices, the scale from Apple’s profit margin means it is still miles ahead.
No shit sherlock, that’s why they’re comparing market share and not revenue. It’s like buying designer fashion brands and same exact thing being sold in local markets in China, if you know where to look.
Of course, the over the top hyped up brands with more money for marketing with a cult following make more money.
No shit sherlock, that’s why they’re comparing market share and not revenue.
Err, yes…that’s what I was commenting on. The article frames this as some big concern for Apple using phrases like “looking shaky on home turf” and “if it wants to regain its standing in the US market”, but the reality is that small changes in market share ultimately don’t indicate much with regards to future market dominance when they are being driven primarily by less influential sectors. Apple is and will continue to be incredibly dominant in the US and the West more broadly, an uptick in sales of Galaxy A-series phones is barely worth running a story on and definitely not if the aim is to cast doubt over Apple’s position in the market.
Tl;dr - their shit’s affordable.
“Apple’s Smartphone War” yawn. Now that’s a click ait title.
