It was everything for awhile, but the end architecture design did allow people to choose to not use secure-boot or to load their own keys on some boards. It did make some devices - mainly tabletized laptops - pretty much unusable for anything but the installed OS though.
Browser DRM though… That’s just getting started
I setup a mini PC that runs as a PXE server. Pretty much anything with an Ethernet port can boot from it and play a bunch of of classic games I’ve got on disc, plus some GoG titles etc. It’s awesome.
Projects like OpenSpy also make some of the old dead titles playable again
This is one reason why the changes to the boot process on X86 were a major concern, if machines only boot an an OS with a “trusted” signing keys then it is a pretty straight path to MS-only. Lack of published architecture assist gets here and there are X86 machines that will fail spectacularly on Linux due to this (weird EFI boot stuff, certain chipsets for such drivers can’t be had or made, etc). Hardware-level DRM is a major threat.
Then add in stuff like browser-based DRM. Oh cool, you can install whatever you want but this differently stuff will only play on Chrome with the DRM extension enabled, maybe sending CPUID info, and doing a bunch of other stuff for lock-in that makes the IE6+ActiveX/MS-JS pale in comparison
I much prefer owned media over subscriptions, but this is perhaps one area where they’re actually good. A bad business decision that drives away customers can have a pretty immediate and visible impact on revenue. It’s not “hey nobody bought our latest release, blame racism/sexism/wokeness” or whatever other whipping-boy they choose to bury their heads in the sand with, it’s “we did a thing and within days to a month people were leaving us.”
In many cases, this drives them to actually pay attention to customer reactions. We’ve seen the same with Disney in regards to Kimmel and I wouldn’t be surprised to see recent changes to Gamepass have a similar impact. I hate to say it, but subscriptions like this really do allow customers to vote with their wallets.
Which is also why many are probably going to try to lock more customers in to longer terms, add gimmicks, and generally make it harder to unsubscribe. Kinda like phone companies. We’ll likely end up with a “streaming sign-up/connection fee” and offers like “**free Frozen tablet with a two year Disney+ subscription”
** regular price $599, applied as a discount from your regular bill over 24mo
Generally, most of the tools in the house are considered “mine”, and yes I do often break out in a dry sweat when my wife wants to borrow them.
This isn’t because I don’t think she could learn to use them, but rather because the only time she picks them up is when she’s in “get it done” mode in which case a fuck up is costly in terms of time and money to fix… we me usually being the one to fix it. I’m pretty sure she similarly shudders when I grab a needle and thread from her office. We have a truce on laundry and dishes.
Thing is, I’ve got a shop full of bits and pieces where I fucked something up. BUT, I generally fucked it up on the inexpensive test projects until I was happy I could do a reasonable job, or where the cost of failure was just generally not too high. I don’t believe that my wife couldn’t similarly become a good carpenter or whatever, but rather experience says that she doesn’t have the interest of patience in learning to do so.
Yeah I’ve had more than a few things where the ONLY thing that shows is the ad, and then the content roll fails and/or it just keeps looping ads with no content
Yeah, I bought a few season passes when I was into DOTA. The main gain from those is cosmetics and some ladder ranking, but realistically it was that I’d played the game a ton for free and felt that paying a bit to engage wasn’t a big deal.
Everyday the thrill of the game wore off for me, but honestly given hours played versus money spent it was probably one of the cheapest investments in entertainment I made.
In that case the easiest thing is not to buy a Samsung or any other “smart” fridge
Good marketing absolutely works on nerds. We will literally share cool ads (funny world best) with each other in the same way with memes, which is part of “viral marketing”.
At the same time though, those lame ads using low-grade, overused memes (usually the comic ones) trying to be edgy pretty much make me want to pass on a product. Crappy AI-gen ads are even worse.
But next time I go to Japan, I absolutely still want to try a Sakaeru gummy because THAT marketing campaign was just brilliant and entertaining
( https://youtu.be/LQsMp4Oo6xM )
I’ve also seen a few cool tech things in ads that I’ve looked into. Generally nothing I’ll grab right away but they often end up in a list of things that I potentially buy later when I’ve some free cash or the need. Aliexpress is pretty good with this as it tends to suggest neat tech things that are a cheap to add and fill that “free shipping” gap.
What DOESN’T work is cheap/lame broadside marketing with little to no product details. I don’t want a video as an ad - especially not one from an influencer who has no clue but looks pretty - but I’m happy to look up an actual product demo that includes key features/points.
Honestly though, the best thing is if the product demonstratibly works. This is especially true for FOSS-based products that have stuff I can try for free at home (personal use) or ones where the main product is usable for limited seats etc and has a commercial/premium license with value-add like AD/SAML group integrations or SSO/MFA.
That said, any asshole who cold-calls me pretending an existing business relationship to setup a marketing meeting is going on “the list”, and vendor “demos” that are just marketing slides aren’t far off on that either
A lot of people will probably just continue using Windows 10, but yeah now I’m wondering what the best models are that don’t quiiiite support 11. I’d love to snag an decent tablet-PC