This stuff about Cambridge Analytica has been bothering me. They're using profiling techniques that are usually used to help people to pinpoint ways of takin...
I just googled it. It caught my eye because it’s one of the few personality typing systems to have any consistent results When actually scientifically tested and that’s applicable cross culturally. Super creepy the way they used it though:
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Here’s Cambridge Analytica’s Personality Test Taken by Facebook Users …
Abstract Objectives: This study discusses how Facebook users’ data has been harvested, used to formulate-an: algorithm to understand users’ personality traits and in-tum use the process to influence the outcome:of US Presidential Elections. Method: A Quiz application was developed to collect Users’ data, Their-activities on Social Media were analyzed, patterns were detected, OCEAN scores… indjst.org/articles/cambridge-analytica-a-case-study
Cambridge Analytica’s effectiveness called into question despite …
Cambridge Analytica classified voters using five personality traits known. as OCEAN - Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The aim was to idefitify: American voters and influence their behaviour, using psychographic modelling techniques. dig.watch/trends/cambridge-analytica
Honestly I did delete most everything off Facebook and only kept it open so I don’t lose touch with any of those people completely. The only posts left on my profile are birthday wishes from other people (which I periodically delete) and a link to my public facing mastodon and my LinkedIn which I kinda have to keep because I do have a career where it’s useful to stay in touch with old coworkers and also just be able to send people my resume (it’s gotten pretty long!)
I just googled it. It caught my eye because it’s one of the few personality typing systems to have any consistent results When actually scientifically tested and that’s applicable cross culturally. Super creepy the way they used it though:
image of the search results
text of the search results
Here’s Cambridge Analytica’s Personality Test Taken by Facebook Users …
The personality test Cambridge Analytica used gives users an “OCEAN” score for Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism. www.businessinsider.com/facebook-personality-test-cambridge-analytica-data-trump-election: op=1
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Cambridge Analytica - A Case Study - SRS Journal
Abstract Objectives: This study discusses how Facebook users’ data has been harvested, used to formulate-an: algorithm to understand users’ personality traits and in-tum use the process to influence the outcome:of US Presidential Elections. Method: A Quiz application was developed to collect Users’ data, Their-activities on Social Media were analyzed, patterns were detected, OCEAN scores… indjst.org/articles/cambridge-analytica-a-case-study
Cambridge Analytica’s effectiveness called into question despite …
In theory, Cambridge Analytica could predict and influence voters’ behaviors by delving into personal details shared by Facebook users through an “OCEAN” personality survey, which measures … www.nbcriews.com/politics/politics-news/cambridge-analytica-s-effectiveness-called-question-despite- alleged-facebook-data-n858256
Cambridge Analytica - Digital Watch Observatory
Cambridge Analytica classified voters using five personality traits known. as OCEAN - Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. The aim was to idefitify: American voters and influence their behaviour, using psychographic modelling techniques. dig.watch/trends/cambridge-analytica
Honestly I did delete most everything off Facebook and only kept it open so I don’t lose touch with any of those people completely. The only posts left on my profile are birthday wishes from other people (which I periodically delete) and a link to my public facing mastodon and my LinkedIn which I kinda have to keep because I do have a career where it’s useful to stay in touch with old coworkers and also just be able to send people my resume (it’s gotten pretty long!)