The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.
Pro tip to BK: I probably wouldn’t even notice the lack of ‘please’ and ‘thank you’. I would, however, be significantly happier if you stopped making them say “You Rule”. Seems like they have to say it as both greeting and a “your order is finished”. It’s just unpleasantly cringey.
If they want to lean more into the branding, they should do something like make the BK uniforms more regal. I’m thinking flowing robes, little plastic crowns, that sort of thing.
plastic crowns, I’ll settle for nothing short of genuine gold and gems, thank you very much.