Apple died with Steve Jobs. They went from being a company whose success was based on making things that people wanted to becoming a company that only cares about “maximizing value for shareholders.” Having customers is now just an inconvenience.
Steve Jobs was a psychopath. He had maybe two good ideas (both of which Microsoft did first) and a ruthless drive to hustle those ideas into the public consciousness. But Apple was, at its heart, an advertising company that made some useful technology. It was so much of an advertising company that Jobs ended up dying from his own kool-aid, convinced he could outsmart the nation’s leading oncologists when he was diagnosed with an easily treatable form of cancer.
We know that Steve considered AR to be the next major leap in personal technology, but that vision has almost nothing in common with Vision Pro. AR should be able to change and enhance your environment, not separate you from it. Even if you consider Vision Pro a demonstration of the concept owing to the fact that the technology to make it properly doesn’t exist, it fails at even that. It fails at every meaningful use case of AR. AR is not “phone apps floating in space”, it’s about recognizing and augmenting the world around you, the objects around you, and the actual physical space that we inhabit. I’ve given up on ever seeing proper AR in my lifetime, even as a bulky, ugly, expensive proof of concept.
Yeah, and I think Steve would have thrown any VR headset prototype across the room and fired everyone involved.
I agree with you on AR. The power requirements of computing have gone way down, but making a display bright enough to see in daylight needs a lot of power, and making them light enough to last all day would require massive improvements in battery tech.
Apple died with Steve Jobs. They went from being a company whose success was based on making things that people wanted to becoming a company that only cares about “maximizing value for shareholders.” Having customers is now just an inconvenience.
Late stage Capitalism in action.
Steve Jobs was a psychopath. He had maybe two good ideas (both of which Microsoft did first) and a ruthless drive to hustle those ideas into the public consciousness. But Apple was, at its heart, an advertising company that made some useful technology. It was so much of an advertising company that Jobs ended up dying from his own kool-aid, convinced he could outsmart the nation’s leading oncologists when he was diagnosed with an easily treatable form of cancer.
I only hope Musk and Zuck suffer the same fate.
It also feels like they’re trying to be like Steve but without any creativity.
I don’t think he’d ever have thought VR was a big deal, for example.
We know that Steve considered AR to be the next major leap in personal technology, but that vision has almost nothing in common with Vision Pro. AR should be able to change and enhance your environment, not separate you from it. Even if you consider Vision Pro a demonstration of the concept owing to the fact that the technology to make it properly doesn’t exist, it fails at even that. It fails at every meaningful use case of AR. AR is not “phone apps floating in space”, it’s about recognizing and augmenting the world around you, the objects around you, and the actual physical space that we inhabit. I’ve given up on ever seeing proper AR in my lifetime, even as a bulky, ugly, expensive proof of concept.
Yeah, and I think Steve would have thrown any VR headset prototype across the room and fired everyone involved.
I agree with you on AR. The power requirements of computing have gone way down, but making a display bright enough to see in daylight needs a lot of power, and making them light enough to last all day would require massive improvements in battery tech.