Assassin's Creed is a "forever brand" because Ubisoft supported huge risks with it, ex director says: "Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies"
www.gamesradar.com
Assassin's Creed's shift to open-world RPGs would never have happened at many companies, Alex Hutchinson says
  • Flamekebab@piefed.socialEnglish
    21·
    15 days ago

    A story that is dragged perpetually out for money rather than concluded when it has run its course? Count me in!

  • SuiXi3D@fedia.io
    7·
    15 days ago

    Sounds like a sunk cost fallacy. Invest all this money into so-so games, gotta keep doing it or else it’s all for nothing.

  • 13igTyme@piefed.socialEnglish
    4·
    15 days ago

    The last Ubisoft game I enjoyed was Black Hawk Down. I would say bought, but it’s likely I accidentally bought a Ubisoft game in the past since they became shit.

    • Skunk@jlai.luEnglish
      51·
      15 days ago

      Black flag ? Assassin’s creed 4 or pirate assassin’s creed. It’s one of the favourite of plenty of players.

      There is a FPS game named black hawk down but not from Ubi. Nor is the film.

      • 13igTyme@piefed.socialEnglish
        1·
        15 days ago

        Never played them nor care to.

        Black Hawk Down I played was apparently developed by Rebellion, though I remember seeing the Ubisoft logo and not the rebellion logo. It was a game I played online for 2 years competitively.

  • Buddahriffic@lemmy.worldEnglish
    3·
    14 days ago

    They say that about the company that has <professional sports league> <insert next calendar year> which are even more forever games because (as I understand, not really a fan of sports games either way) the changes from year to year seem to mostly be rosters.

    It looks like one exec thinking he’s dunking on another and will look cool hating the hated one, but from my pov it just looks like two of the asshole kids in the playground trying to one up the other, thinking the others egging them on are laughing with them instead of at them.

    Also, EA made over a billion (non-GAAP) in FY2025 while Ubisoft lost $175 million (GAAP, so not completely apples to apples, but switching to non-GAAP won’t turn that loss into a profit, let alone 1 billion worth). Not that I like EA or anything, it’s just that they are doing a much better job of what ubisoft wants to do and don’t need edgy execs trying to dunk on companies they hope are more hated than they are.

    • dermanus@lemmy.caEnglish
      2·
      13 days ago

      The sports games make more sense with the “forever brand” model IMO. They have more replayability, and with multi player if your friends upgrade, you have to too.

      Assassins Creed is a single player, story based game. Once you’ve played it, most people don’t play it again. It has a lot of potential for new games because you can always change the time/location combination but I imagine designing huge maps is more expensive than updating rosters.